The first ever World Book Day was celebrated on April 23, 1995. The date as decided by UNESCO as it was also the death and birth anniversary of William Shakespeare, a world famous author. The date also coincided with the death anniversary of Miguel de Cervantes, who was a noted Spanish author. Some other well known authors whose birth or death anniversary falls on this day are Maurice Druon, Josep Pla and Halldor Laxness.
The idea of the day was taken from a Spanish tradition. April 23rd has always been celebrated as “The Rose Day” in Spain (Barcelona). On this day, people exchanged roses for showing their love and support, much like the Valentine’s Day. However, in 1926, when Miguel de Cervantes dies on the day, people exchanged books instead of roses in order to commemorate the death of the great author. The tradition continues to this day in Spain and that’s from where the idea of the World Book Day came about.
There is also the tradition of organizing a reading marathon spanning two days in Spain, at the end of which an author is given the coveted Miguel de Cervantes prize by the King of Spain. In Sweden, writing competitions are organized across schools and colleges.